• Everything You Need to Know About Humectants for Your Natural Hair

    Everything You Need to Know About Humectants for Your Natural Hair

    Humectants found in your natural hair product should be treated like any sweet treat. Good in moderation but overindulging can lead to unwanted problems.  So what exactly is a humectant? By definition, a humectant is any material used in products to moisturize dry or damaged hair. They promote moisture retention by attracting water molecules from the local environment and binding them to specific sites...
  • “Natural” Is To Black Hair As “Organic” Is To Produce.

    “Natural” Is To Black Hair As “Organic” Is To Produce.

    What it means to normalize black hair and black futures.   Imagine a day where you’re strolling down a busy street in your favorite dress, killer shoes, and the sun is hitting your melanated skin just right. Someone calls out to you (in a non-agro way) “Your hair looks great!” And that’s it. That’s the end of the story. You move on with your...
  • Very Best Ways to Care For Your Natural Hair Post Workout

    Very Best Ways to Care For Your Natural Hair Post Workout

    We see you, Curlfriend! Eating right and living that healthy all-around lifestyle. But let’s be honest staying fit requires sweat -- and hopefully no tears. So how do you care and protect your natural hair after working out? We’ve got the best tips and bonus workout styles for you right here.Keep reading for the ultimate cheatsheet… Let’s start by confirming that sweat is not...
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